1. Campaign Execution: Plan, execute, and monitor digital marketing campaigns across various channels, including social media, email marketing, content marketing, and paid advertising.
2. Content Creation: Develop engaging and relevant content for digital campaigns, including social media posts, blog articles, infographics, and videos.
3. Social Media Management: Manage and curate social media accounts, create content calendars, schedule posts, and engage with online communities to foster brand awareness.
4. SEO and SEM: Assist in keyword research, on-page optimization, and managing pay-per-click (PPC) campaigns to increase organic and paid search visibility.
5. Email Marketing: Create and implement email marketing campaigns, including designing templates, writing copy, and segmenting audiences for targeted messaging.
6. Data Analysis: Utilize analytics tools to track and measure campaign performance, analyze data, and provide insights for continuous improvement.
7. Reporting: Prepare regular reports on campaign performance, providing actionable recommendations based on data-driven insights.
8. Audience Engagement: Interact with online audiences, respond to comments and inquiries, and monitor trends to identify opportunities for engagement.
9. Marketing Trends: Stay updated on the latest digital marketing trends, emerging technologies, and best practices to recommend innovative strategies.
10. Collaboration: Work closely with cross-functional teams, including designers and content creators, to ensure cohesive and effective campaign execution.

Requirements:

• Bachelor’s degree in Marketing, Digital Marketing, Communication, or a related field.
• Minimum of 3-5 years of experience as a Digital Marketing Specialist or in a similar role within the digital marketing landscape.
• Proven experience in planning and executing digital marketing campaigns, including social media, content creation, email marketing, and SEO/SEM.
• Familiarity with social media platforms, scheduling tools, and analytics.
• Basic knowledge of SEO strategies and PPC campaign management.
• Proficiency in email marketing platforms and best practices.
• Analytical mindset with the ability to interpret data and provide actionable insights.
• Strong written and verbal communication skills for content creation and engagement.
• Creative thinking and ability to adapt to changing digital marketing trends.
• Experience with data analysis tools (e.g., Google Analytics) is a plus.
• Certifications in digital marketing or related areas are advantageous.

Benefits:

• Competitive salary with growth opportunities.
• Comprehensive health, dental, and vision insurance plans.
• Retirement savings plan with company contributions.
• Ongoing professional development and training opportunities.
• Flexible work arrangements, including remote work options.
• Collaborative and innovative work environment in the digital marketing sector.
• Opportunities for career advancement within a dynamic digital marketing organization.

If you are a skilled Digital Marketing Specialist with a passion for implementing effective digital strategies, creating engaging content, and staying informed about digital marketing trends, we encourage you to apply. Join DigitalImpact Solutions and contribute to our mission of delivering impactful digital marketing solutions for our clients.